Radio+Ad

=**Creating a radio advertisement** =

=media type="youtube" key="OGxUbptDrSM" height="390" width="480" = media type="youtube" key="uwbcoxp5K8g" height="390" width="640"

(This activity was adapted from Kate's limerick activity)
 * What makes a really really good radio ad? **

=**You are the detective** =

==**Task: What makes a good radio ad?** ==

Listen to the radio ads on this page Write down five things that your radio ad should include.

In a small group decide which is the five most important things that a radio ad should include. Every member in the group must agree on the five important things.

Each group then joins with the whole group in order to come up with one list.

=**Ask yourself** = Who is your audience?

===**1) Determine Your Radio Advertisement Length ** === First of all, know the length of the radio spot that you need to write. Most radio stations these days sell :15, :30, and :60 commercials. You'll need to be precise. Radio adheres to a strict clock, so your :60 ad likely won't be acceptable as a :62 second ad.

===**2) Plan What You Want to Say in Your Radio Ad ** === You want your script to have a natural flow, not be crammed full of as many words as you can fit within the time limit.

===**3) Use a Strong Opening Statement in Your Radio Ad ** === Simply put, your commercial's opening line will determine whether or not the listener sticks around, or changes the station. This really needs to be an attention-grabber.

By posing a question like this, right out of the box, the listener could be compelled to want to hear the answer, and the rest of your ad. > > ===**4) Use Effective Contact Info in Your Radio Ad ** === <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 17px;">Just use a phone number, right? Not necessarily. When you consider that a large portion of your audience will be driving, cooking, working out, or engaged in some other activity as they're hearing your ad, most won't have a pen and paper ready to write down your digits. Which means that unless you have a simple number like 1-800 BIG-JOES, you'll have to repeat it, which takes up a lot of script space. Consider using your web address. Most of the time they're a lot easier to remember
 * Here are a few examples:**
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 17px;">Are you paying too much for car insurance?
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 17px;">Is your home as safe as it could be?
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;"><span style="font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 17px;">When is the last time you enjoyed a really good burger?
 * <span style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0.5em; padding-bottom: 0px; padding-left: 3em; padding-right: 0px; padding-top: 0px;">

===<span style="font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**<span style="font-family: Arial,Helvetica,sans-serif; font-size: 13px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; outline-color: initial; outline-style: initial; outline-width: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 0px;">6) Further Suggestions for your Radio Script ** === <span style="font-family: Arial,Helvetica,sans-serif; font-size: 12px; line-height: 17px;">Above all, adhere to the K-I-S-S rule. The most effective ads usually do.

Time your script after you're done.

=<span style="font-size: 1.4em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**<span style="font-family: arial,helvetica,sans-serif; font-size: 13px; line-height: 19px;">Here is a sample of a radio script courtesy of <span style="background-attachment: initial; background-clip: initial; background-color: initial; url(http: //www.wikispaces.com/i/a.gif); background-origin: initial; background-position: 100% 50%; background-repeat: no-repeat no-repeat; padding-right: 10px;">[] ** =


 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">** __SFX:__ ** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__OUTDOOR SOUNDS, BIRDS, INSECTS, ETC. UP AND UNDER (03 SECONDS)__** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**ANNCR:** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**(SOUNDS LIKE JOHN CLEESE.) Reginald X. Tapworthy here interviewing Thurgood J. Moxom, spokes bunny for the House Rabbit Society. Good afternoon Mr. Moxom. How are you today?** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__SFX:__** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__OUTDOOR SOUNDS, BIRDS, INSECTS, ETC. UP AND UNDER (03 SECONDS)__** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**ANNCR:** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**Ahem. Yes, well. Can you tell us about the House Rabbit Society, the international non-profit organization that rescues rabbits and educates the public on rabbit care and behavior?** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__SFX:__** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__SOUNDS OF SCRATCHING. PAUSE. MORE SCRATCHING (03 SECONDS)__** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**ANNCR:** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**(UNCOMFORTABLE.) Yes, er, well, I understand the House Rabbit Society is trying to get 1200 online memberships this year. Tell us, Mr. Moxom, what does one get with membership in the House Rabbit Society?** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__SFX:__** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__OUTDOOR SOUNDS, BIRDS, INSECTS, ETC. UP AND UNDER (03 SECONDS).__** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**ANNCR:** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**Bunny got your tongue, eh? (LAUGHS) Ha Ha. Yes, anyway, I understand with an 18-dollar membership you get a subscription to the House Rabbit Journal. And the dues go toward rescuing poor, abused rabbits everywhere. Plus you help to maintain the organization's outstanding web site at www.rabbit.org. Care to tell us anything else about the society, Thurgood?** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__SFX:__** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__CARTOON JUMPING SOUNDS, FADING TO BG SOUNDS. BOING, BOING, BOING... (03 SECONDS).__** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**ANNCR:** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**Uh. (CALLING OUT.) Wait a minute! Thurgood? Mr. Moxom? (FALSE CONFIDENCE) Well, there you have it. Join the House Rabbit Society by going to www.rabbit.org. And keep those bunnies bouncing happily along.** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__MUSIC:__** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**__THEME FROM "BORN FREE." UP AND OUT.__** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**ANNCR:** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**(SHOUTING, AWAY FROM MICROPHONE, GRADUALLY FADING OUT.) Here bunny bunny! Here little Mr. bunnykins... Bunny wanna carrot? Yoo hoo!** ||
 * <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**ANNCR:** || <span style="border-collapse: separate; font-size: 1.1em; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; padding-bottom: 0px; padding-left: 0px; padding-right: 0px; padding-top: 5px;">**(SHOUTING, AWAY FROM MICROPHONE, GRADUALLY FADING OUT.) Here bunny bunny! Here little Mr. bunnykins... Bunny wanna carrot? Yoo hoo!** ||